Buses have two essential functions. The first is obvious. They charter us from place to place at minimal cost and in (relatively) reasonable time frames. They are the most relied upon form of public transportation within a city and between different localities. They’re unlikely to be anyone’s favorite form of transportation, though some people have turned buses into dream homes. Even if you’ve never step foot in a bus, you’re sure to have seen one passing by you on your way to just about anywhere. Buses are massive structures that take up most of the road so they’re hard to miss. This makes them ideal for their second function: advertising.
With so much space from end to end, it was only a matter of time until companies realized that buses are the ultimate advertising space, and for artists, the ultimate canvas. A little maneuvering and some clever designs are all it takes to transform an ordinary boring bus into an artistic advertising experience. These 20 bus ads are real eye-catching pieces, and will likely have you looking for buses the next time you’re waiting at an intersection.
(Reddit)
(adforum)
