
Crowds of all ages gather in the valley, tourists mingling with locals as they celebrate this unique event - the homecoming of the animals, as well as thousands of Alpine herdsmen and dairymen who have spent their time in the highlands with the herds.

On the day of the grand cattle drive, stalls are set up in the street, selling all sorts of authentic Tyrolean specialties and refreshments. Brass bands are out in force as well and the streets become full of people in traditional Tyrolean lederhosen and dirndl costumes. A perfect opportunity to enjoy authentic Tyrolean customs!
Adding to the celebratory mood are stalls set up along the streets selling Tyrolean specialties and refreshments. The festival also features people dressed in traditional Tyrolean lederhosen and dirndl costumes, further emphasizing the region's rich cultural heritage.
The festival occurs in various locations, including Mayrhofen in the Zillertal Valley, where cows from areas like Zillergrund, Stilluptal, Tux, and Ginzling are brought down from the mountains. The event is not just a local celebration but also a significant tourist attraction, offering a unique experience of authentic Tyrolean customs and traditions.
The term 'Almabtrieb' combines 'alm' (high mountain pasture) and 'trieben' (to herd), symbolizing the herding of animals away from the mountains. This tradition, involving cows, sheep, horses, and goats, is known as 'vertical transhumance' and has been practiced since the Neolithic era. For example, pollen analysis from the University of Innsbruck indicates alpine pastures in the Ötztal were grazed over 6,000 years
Historically, high mountain pastures were utilized due to limited farming space in valleys and as a protective measure against marauding troops in the Middle Ages. The tradition of decorating the animals dates back to the 18th century, with the first reports from Tyrol. Interestingly, only selected animals were adorned, debunking the theory of these decorations being protective charms. If the summer saw any losses, the animals were driven home undecorated.
One notable festival is in Reith im Alpbachtal, known for its authentic folk festival atmosphere and a wide range of traditional Tyrolean dishes and crafts. Mayrhofen is another popular location, where herds from various valleys converge, each led by a decorated lead cow known as the Moarkuh.
Visiting an Almabtrieb festival is not just about watching the beautifully adorned animals; it's an immersion into Austria's rich cultural heritage, showcasing traditional music, local delicacies, and artisan crafts. It's an event that celebrates the close bond between the people, their livestock, and the alpine landscape, marking an important annual milestone in the rural communities of Austria.

Some Places on Earth Look Like They’re Part of a Dream World
Through this photographer’s lens, one can see how abundant the world is. These pictures just blew me away with their striking beauty.
I've Never Seen Anything Quite Like 19th-Century Japan
Japan is renowned for being one of the world's most unique countries. You've simply got to see just how picturesque and glorious Japanese life was during the 19th Century.
7 Gorgeous Dutch Parks We Recommend You Visit!
we have compiled a list of the top 7 national parks in Holland that should not be missed!
There Are PLENTY of Reasons to Visit Grand Teton Park!
Great Destination: The Grand Teton National Park! This is also one of the most beautiful park areas in the world, encompassing miles of trees, grass, lakes, creeks and mountain ranges, not to mention a large and diverse wildlife community.
There is So Much Wildlife to See in the Amazon Forest
Let's visit one of the wildest places on earth, full of color and sound.
I Feel Like I’ve Traveled the World Thanks to These Photos
National Geographic's annual photography contest is nothing short of spectacular. Here are some of the amazing images entered that are sure to make you want to travel the world.
8:15
16 Places You Are NOT Allowed to Visit!
This video lists 16 places you are never allowed to go to and why that is.
7 Lesser Known Natural Wonders Around the World
Pink mountaintops, glaciers, and sparkling lagoons - these are some of the word's most incredible lesser known natural wonders.
15 Incredible Images of Real Life on Japan's Streets
Life on the streets of Japan is so vivid and varied that you will be moved to want to visit, when you look at these stunning real-life photos.
The Map of the World Looked Very Different 100 Years Ago
The map of the world looks very different now than it did 100 years ago. Here are 10 countries that no longer exist.
4:49
17 Delightful Chocolate Savories from Around the Globe
Take a look at some of the most drool-worthy chocolate desserts from 17 different countries of the world.
Step Inside the Eighth Wonder of the World... Stunning!
Take a look at these astounding temples located in Northern Italy.
10 of the Most Beautiful Places of Worship in the World
Houses of worship are often the most shining example of artistic architecture, and these are the most beautiful examples of that.
This Stunning Island Is Often Called the Eighth Continent
Madagascar is an island of outstanding beauty that's worth a visit. From stunning national parks, to picture-perfect beaches, here are its top 10 attractions.
3:24
The Beauty of Scotland Amazes the Eyes...
This video shows the unbelievable beauty of Scotland.
Angkor Is a Place You Must Try and See in Your Lifetime
Cambodia may be a long way away, but don't worry, we're bringing the wonders of Angkor straight to you. Discover this architectural marvel here.
13:09
Take a 8K Tour of the Fabulous City of Bangkok
If you too would like to enjoy this experience, you're invited to sit back and enjoy a few minutes of a virtual tour through one of Asia's most intriguing and colorful cities.
3:01
Take a Tour of Fenghuang, China's Ancient County!
Fenghuang County is one of the most amazing places in China - take a look!
10 Unforgettable Places In the World Full Of Color & Charm
Admire 10 astonishing and colorful tourist destinations all around the world.
5 Shortest Rivers of the World You Must Explore Once
Here's a look at some of the shortest rivers in the world that you probably weren't aware of.
Around the World in 100 Years: Can You Spot the Changes?
These important places in history have been greatly developed over 100 years. Click to see what these century old buildings look like now
These Villages Have to Be the Most Beautiful in the World
Europe has to be home to some of the world's most beautiful villages, and the nine we're about to show you are no exception. Take a look at them for yourself.
15 Before & After Pics Showing How Much Paris Has Changed
In these pictures, you'll get to witness the fascinating past of Paris incorporated within its contemporary settings.
11:00
Admire the Splendor of the Louvre in Stunning Detail
This video takes you on a tour through one of the most iconic art galleries in the world, the Parisian Louvre!
15 Infrastructural Wonders That Will Take Your Breath Away
Let’s take a look at 15 pictures of stunning engineering marvels of our world.
These Are the World's Most Stunning & Famous Opera Houses
Opera houses are iconic symbols of a city's cultural & financial status. They represent the pinnacle of high society and architectural achievement. Take a look.
5:21
It's Time to Explore the North of Spain! Will You Join Us?
Prepare to witness a number of picturesque spots from the north of Spain, including Asturias, Galicia, Cantabria, and Castile y León.
12 Unusual Things You Will Find in Other Countries
In this series of pictures, we showcase 12 strange and unusual things in various countries that locals consider commonplace.
19:33
The Sculptural Beauty of Canyonlands National Park, Utah
The Maze is the least accessible part of Canyonlands National Park. Due to its remoteness, few people get to admire this gorgeous location...
For the True Beauty of Italy, Look to the Small Towns...
Italy is blessed with so many beautiful cities, landscapes and places. Nowhere is it more evident than in these little picturesque towns, each more stunning than the next.
5:49
Come Fly With Us Over the Breathtaking Beauty of Tibet...
This video will take you flying above the magical land of Tibet, above snow capped mountains and flying through vast prairies, lakes and canyons.
8 Seemingly Impossible Places That Actually Exist on Earth
Here is a look at a few places from around the world that are known for being weird, creepy and seemingly impossible at times.
15 of the MOST Beautiful Places to Visit in Scotland
From ancient castles to picturesque landscapes, quaint towns, and mysterious druid monuments - Scotland has a lot to offer for tourists of all ages and interests
12 of the Most Unusual Border Crossings in the World
Borders are usually thought of as boring, dreary places, but that thinking definitely doesn't apply to these highly unusual border crossings around the world.
4:00
Proof That St. Petersburg is Europe's Prettiest City!
St. Petersburg, Russia’s second largest city after Moscow, is one of the most historical and beautiful cities in the world. Take a tour of this wonderful city!
Take a Unique Trip Through the Hanging Gardens of Haifa
Have a good look at the Hanging Gardens of Haifa, which have often been considered as a potential Eighth Wonder of the World.
4:41
The Magic of Venice Like You've Never Seen It...
Come with us for a magical tour of one of the most beautiful cities in the world - Venice.
10 Places in Budapest You Don't Want to Miss
If you're planning a short vacation in Europe, here are 10 sites and activities worth including in a visit to Budapest, which may well lead you to choose this wonderful city as your next destination abroad.
If You Love Art and History, You Should Visit These Museums
If you love art and history, you really must visit these 18 spectacular museums.
The Beauty of Bhutan in 15 Magnificent Pictures
These photos will inspire you to visit this Himalayan kingdom of Bhutan.
14 Cities That Look Their Best in the Wintertime
Even though many of the cities listed in this article are beautiful year-round, their beauty and atmosphere rise to a crescendo in the wintertime.
Here Are Some of the USA's Most Stunning Train Routes
The USA is home to loads of scenic train routes that are perfect for the whole family to enjoy together. Here are 8 of the very best!
4:10
Visit Scotland in 8K and Prepare to be Totally Amazed!
Scotland has views that will blow you away. Don’t believe us? This video of Scotland in 8k will certainly change your mind!
Take a Stroll through These Picturesque Villages...
The world is full of remarkable destinations. Take a look at these incredible fairy tale-like villages.
5:56
Discover Malta, the Jewel of the Mediterranean!
Experience the majesty of Malta, the jewel of the Mediterranean, in this outstanding Ultra HD 4K video!
6:17
This Ancient Tool is Japan’s Secret to Sharper Memory
Abacus, the ancient calculation tool, is used in Japan to help improve cognitive memory. But does it actually work?
The Most Dazzling Ancient Castles and Fortresses on Earth
Featured in this sizeable collection of articles are the most noteworthy castles, palace and fortresses in Europe and beyond
To enable your Ad-Free Subscription, please fill the fields below
Your subscription was successful, now you can enjoy an ad-free experience!! Note: To make sure you get no ads, please make sure to log in to your account. If you are logged in already, then refresh the page. The subscription can be cancelled at any time.