
Crowds of all ages gather in the valley, tourists mingling with locals as they celebrate this unique event - the homecoming of the animals, as well as thousands of Alpine herdsmen and dairymen who have spent their time in the highlands with the herds.

On the day of the grand cattle drive, stalls are set up in the street, selling all sorts of authentic Tyrolean specialties and refreshments. Brass bands are out in force as well and the streets become full of people in traditional Tyrolean lederhosen and dirndl costumes. A perfect opportunity to enjoy authentic Tyrolean customs!
Adding to the celebratory mood are stalls set up along the streets selling Tyrolean specialties and refreshments. The festival also features people dressed in traditional Tyrolean lederhosen and dirndl costumes, further emphasizing the region's rich cultural heritage.
The festival occurs in various locations, including Mayrhofen in the Zillertal Valley, where cows from areas like Zillergrund, Stilluptal, Tux, and Ginzling are brought down from the mountains. The event is not just a local celebration but also a significant tourist attraction, offering a unique experience of authentic Tyrolean customs and traditions.
The term 'Almabtrieb' combines 'alm' (high mountain pasture) and 'trieben' (to herd), symbolizing the herding of animals away from the mountains. This tradition, involving cows, sheep, horses, and goats, is known as 'vertical transhumance' and has been practiced since the Neolithic era. For example, pollen analysis from the University of Innsbruck indicates alpine pastures in the Ötztal were grazed over 6,000 years
Historically, high mountain pastures were utilized due to limited farming space in valleys and as a protective measure against marauding troops in the Middle Ages. The tradition of decorating the animals dates back to the 18th century, with the first reports from Tyrol. Interestingly, only selected animals were adorned, debunking the theory of these decorations being protective charms. If the summer saw any losses, the animals were driven home undecorated.
One notable festival is in Reith im Alpbachtal, known for its authentic folk festival atmosphere and a wide range of traditional Tyrolean dishes and crafts. Mayrhofen is another popular location, where herds from various valleys converge, each led by a decorated lead cow known as the Moarkuh.
Visiting an Almabtrieb festival is not just about watching the beautifully adorned animals; it's an immersion into Austria's rich cultural heritage, showcasing traditional music, local delicacies, and artisan crafts. It's an event that celebrates the close bond between the people, their livestock, and the alpine landscape, marking an important annual milestone in the rural communities of Austria.

I Feel Like I’ve Traveled the World Thanks to These Photos
National Geographic's annual photography contest is nothing short of spectacular. Here are some of the amazing images entered that are sure to make you want to travel the world.
To Visitors, Africa Has Such Variety and Beauty.
Visitors to Africa will encounter amazing sights...
14 Fun Facts That Show You How Interesting the World is
The world is full of inventive people, and these fun facts show that as time goes by people keep thinking up ingenious ways of coping with the world.
There Are PLENTY of Reasons to Visit Grand Teton Park!
Great Destination: The Grand Teton National Park! This is also one of the most beautiful park areas in the world, encompassing miles of trees, grass, lakes, creeks and mountain ranges, not to mention a large and diverse wildlife community.
Breathtaking! Nature Has Never Looked This Beautiful!
Check out some of the finest photos from National Geographic's 2017 'Nature Photographer of the Year' awards.
You Couldn’t Dream Up a Place Like Sêrtar, China
I didn't imagine a whole town with just 10,000 Buddhist monks exists in Tibetan China.
16 Gorgeous Spots That Look Unreal but Are Real
Let these stunning spots across the globe inspire your next adventure.
What Architectural Wonders Looked Like During Construction
Have you ever wondered how some of the greatest architectural wonders of the past few centuries were created? Wonder no more...
Plans for Paradise: 9 Places You Should Visit in Fiji
What should you see and do in Fiji? Here are the 9 most recommended places.
10 Beautiful Bays that Make Your Heart Sing!
The following 10 pictures show man and nature's relationship - how bays used to anchor ships only became the most beautiful places in the world.
11:44
10 Most Mysterious Temples Around the World
Over the years these shrines have accumulated or covered up countless stories and secrets - these are the 10 most mysterious temples around the world.
9 Delicious Traditional Food Items From Around the World
Explore some unique international foods with the famous national dishes of nine countries.
12:12
The Most SHOCKING Dishes From Around the World
Even the most adventorrous eaters would raise an eyebrow at these extreme food oddities
3:31
The Pearl of the Dolomites: The Magic of Lake Braies
We invite you to take a short tour of this wonderful place with the following video, which will show you the magnificent scenery of Lake Braies in breathtaking 4K quality.
7 Mind-Blowing Facts About Rome’s Pantheon
Besides being an impressive building, the Pantheon holds centuries' worth of history. Here are 7 fascinating facts about the iconic Roman structure.
14:58
This Province Is One of the Most Stunning You've Ever Seen
The Wulingyuan Scenic Area in China's Hunan Province is one of the most stunning spots in the world and is what inspired the making of the film Avatar.
15 Iconic American Buildings We Will Never See Again
These iconic buildings were once great examples of American architecture, but they are now lost forever.
Caution! 9 Things You Should Never Do When Flying!
Here are nine things that you should definitely avoid while flying.
18 Ancient Finds That Show How Advanced The Egyptians Were
Here are 18 of the most jaw-dropping finds that prove ancient Egypt was far ahead of its time.
10 Unforgettable Places In the World Full Of Color & Charm
Admire 10 astonishing and colorful tourist destinations all around the world.
Malaysia is Quite Possibly Asia's Most Beautiful Country
Malaysia is a fascinating country. This article gives you 10 good reasons why you should visit Malaysia if you are ever in Southeast Asia.
If You Love Art and History, You Should Visit These Museums
If you love art and history, you really must visit these 18 spectacular museums.
Stave Churches Are Among Norway's Most Precious Treasures
Throughout the middle ages, dozens of wooden churches were erected. Today many of them can still be found standing proud in beautiful Norwegian villages.
15 Places In South America to Put On Your Bucket List...
South America is a varied and intriguing continent full of superlatives. I've compiled a list of 15 must-see places that you should add to your bucket list.
Discover Romania’s Beauty Through This Week-Long Itinerary
The following week-long itinerary will allow you to discover other parts of Romania that are full of nature, landscapes, history and more.
2:47
A Stunning Tour of the Greek Saronic Islands
Take a brief look at some of the most beautiful islands in the Saronic group.
8:48
The Isle of Sky: Fly Above the Emerald Beauty of Scotland
This video takes us, by 4k drone, to a beautiful tour over Scotland.
8:58
Welcome to the Alluring Ellora Caves, India
Welcome to the biggest cave temple in the world! These caves are more than 1000 years old and are amazing to see.
The Ashikaga Flower Park is Truly a Sight to Behold
Only the Japanese could make a flower garden this stunning. Check it out!
I Bet You've Never Heard of These 20 Picturesque Towns
These 20 hidden towns of Europe are beautiful! Almost nobody knows about these stunning locations and I can't figure out why.
4:41
Admire the Unique Raw Beauty of Bangladesh
From the busy streets of Dhaka, through the scenic countryside, Bangladesh truly has a one of a kind magic
25 Cabins In the Woods That Will Take Your Breath Away
A nature getaway in the woods could become even more relaxing if you stay in a magical cabin. Here are 25 such beautiful cabins around the world.
10 Must-Visit Breathtaking Natural Sites in New York
New York is best known for its skyscrapers and vibrant urban culture, but it also has amazing natural charms that certainly require a special visit.
14 Creative Ways Cities Are Solving Everyday Problems
These are some of the coolest features people have spotted in cities around the world.
16 Hidden Gems That Should Be on Everyone's Bucket List
How can you make a bucket list without seeing these unbelievably gorgeous hidden gems first?
These Abandoned Islands Are Hauntingly Beautiful!
There are many islands around the world that were previously inhabited, but no longer are. Take a look at the haunting beauty of these abandoned islands.
The World Has Changed So Much and These Photos Prove It
The world has changed drastically, and these photos prove it!
Inside Central Park, the Most Filmed Location In the World
New York City is home to one of the most famous parks in the world, Central Park, within which are over 1000 different statues and memorials
5 Tips to Protect Yourself Against Thieves and Pickpockets
How to frustrate pickpockets and avoid getting robbed of your money and valuables abroad.
The World's Most Epic Mountains in Stunning Pictures
Few sights in the world are as breathtaking as the Himalayan mountains. Take a look at the world's most epic mountains in pictures. A truly stunning sight!
3:42
Experience the Richness of Canada’s Breathtaking Nature
Go on a breathtaking journey through wild forests, crystal lakes and up the hills of massive mountains in British Colombia and Alberta, Canada.
Open Your Eyes to Spain's 15 Most Cherished Hidden Towns
Spain's gorgeous little towns and villages are rendered all the more spectacular thanks to the amazing surrounding countryside...
The World’s Best National Parks for Amazing Walking Trails
Here are 11 of the best walkable national parks where every step feels rewarding.
4:27
If You Come to Sable Island, You May Not Want to Leave...
It is a slice of heaven, a protected park and reserve that is wonderful to see in this overly industrialized world. Let's take a flight there and look around...
Journey Along 1,794 Kilometers of The Great Canal in China
The Great Canal in China is the longest and oldest waterway in the world, and this photo series will allow you to embark on a journey along its fascinating banks...
23:36
Serengeti Park: African Wildlife and Nature at Its BEST
If you dream of admiring the wildlife and nature of Africa in its most classic form, there’s no better place to visit than the Serengeti National Park in Tanzania.
These 10 Monuments Are at Risk of Being Lost Forever
These remarkable historical places are at risk of being lost forever.
To enable your Ad-Free Subscription, please fill the fields below
Your subscription was successful, now you can enjoy an ad-free experience!! Note: To make sure you get no ads, please make sure to log in to your account. If you are logged in already, then refresh the page. The subscription can be cancelled at any time.