A man sees a men’s store with a suit on sale… It should be expensive. Hart Shaffer and Marks, but it’s only $100! So he goes in and asks if he can get one in a size 44. The salesperson says, “well we don’t actually have and in stock. The owner puts that in the window to get people like you to come in. Can I show you something else?” The man goes on his way, and a block down, sees the same suit in a different store window. Price is $1800. But he gets an idea. He enters the store and asks, “do you price match?” “Yes, I own this store and I will not just match, but beat any competitor pricing.” “Well your competition has that same suit priced at $100! So what would be your price for a size 44?” “If I was out of stock, like my friend up the street, it would be $50.”