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Outdoor advertising presents limitless options and approaches for advertisers to reach their audience. But with hundreds of brands and billboards competing with each other to draw consumer’s attention, getting noticed in a busy street isn’t easy. This is where size as well as creativity counts. Here are some huge outdoor advertisements on building facades that caught our attention. On first look, this looks like an ad for paint, but actually it is one from Nationwide Insurance. |
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To promote the brand image and preference for Axe, female students' dormitory was wrapped in the shape of a calendar to demonstrate that a new female can be met on a daily basis. |
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To promote Allstate auto insurance, an actual car was placed on the edge of the parking garage in Marina Towers, a famous landmark in the center of downtown Chicago. |
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Submitted by: Dana Angloa |
