
Crowds of all ages gather in the valley, tourists mingling with locals as they celebrate this unique event - the homecoming of the animals, as well as thousands of Alpine herdsmen and dairymen who have spent their time in the highlands with the herds.

On the day of the grand cattle drive, stalls are set up in the street, selling all sorts of authentic Tyrolean specialties and refreshments. Brass bands are out in force as well and the streets become full of people in traditional Tyrolean lederhosen and dirndl costumes. A perfect opportunity to enjoy authentic Tyrolean customs!
Adding to the celebratory mood are stalls set up along the streets selling Tyrolean specialties and refreshments. The festival also features people dressed in traditional Tyrolean lederhosen and dirndl costumes, further emphasizing the region's rich cultural heritage.
The festival occurs in various locations, including Mayrhofen in the Zillertal Valley, where cows from areas like Zillergrund, Stilluptal, Tux, and Ginzling are brought down from the mountains. The event is not just a local celebration but also a significant tourist attraction, offering a unique experience of authentic Tyrolean customs and traditions.
The term 'Almabtrieb' combines 'alm' (high mountain pasture) and 'trieben' (to herd), symbolizing the herding of animals away from the mountains. This tradition, involving cows, sheep, horses, and goats, is known as 'vertical transhumance' and has been practiced since the Neolithic era. For example, pollen analysis from the University of Innsbruck indicates alpine pastures in the Ötztal were grazed over 6,000 years
Historically, high mountain pastures were utilized due to limited farming space in valleys and as a protective measure against marauding troops in the Middle Ages. The tradition of decorating the animals dates back to the 18th century, with the first reports from Tyrol. Interestingly, only selected animals were adorned, debunking the theory of these decorations being protective charms. If the summer saw any losses, the animals were driven home undecorated.
One notable festival is in Reith im Alpbachtal, known for its authentic folk festival atmosphere and a wide range of traditional Tyrolean dishes and crafts. Mayrhofen is another popular location, where herds from various valleys converge, each led by a decorated lead cow known as the Moarkuh.
Visiting an Almabtrieb festival is not just about watching the beautifully adorned animals; it's an immersion into Austria's rich cultural heritage, showcasing traditional music, local delicacies, and artisan crafts. It's an event that celebrates the close bond between the people, their livestock, and the alpine landscape, marking an important annual milestone in the rural communities of Austria.

Some Places on Earth Look Like They’re Part of a Dream World
Through this photographer’s lens, one can see how abundant the world is. These pictures just blew me away with their striking beauty.
You Couldn’t Dream Up a Place Like Sêrtar, China
I didn't imagine a whole town with just 10,000 Buddhist monks exists in Tibetan China.
Breathtaking! Nature Has Never Looked This Beautiful!
Check out some of the finest photos from National Geographic's 2017 'Nature Photographer of the Year' awards.
7 Gorgeous Dutch Parks We Recommend You Visit!
we have compiled a list of the top 7 national parks in Holland that should not be missed!
These Incredible Photos Will Stir the Traveler in You...
The National Geographic Photo Contest is accepting new entries for past , and they have already received some incredible images...
14 Romanian Towns that’ll Make Your Vacation Unforgettable
There are countless reasons to visit Romania, but few people go outside central cities to discover the beauty and charm that is hidden in its small towns...
26:22
Rediscovered: The World's Most Fascinating Lost Cities
Check out these 15 lost cities that have finally been brought back into the light.
4:41
The Magic of Venice Like You've Never Seen It...
Come with us for a magical tour of one of the most beautiful cities in the world - Venice.
Discover the Best of the American Midwest In This Guide
The American Midwest doesn't really have a reputation as a vacation spot, but there's tons of things to see. Here are 10 places you should definitely visit.
10:27
Journey on the Santa Claus Express to the Arctic Circle
This Arctic train ride is a bucket-list experience!
Take a Look at These 14 Gorgeous Scenes. Enjoy the Beauty!
If you think you've seen everything our amazing world has to offer, check out this article and see how wrong you are!
Fun and Fascinating Facts About the Leaning Tower of Pisa
Let’s find out some unusual and little-known facts about Italy’s iconic Leaning Tower of Pisa.
Fall in Love with New Zealand, One Picture at a Time
Discover New Zealand’s unique side in these images.
Then & Now - How Time Transformed 7 Grandiose Palaces
Time leaves its mark on everything, even grandiose structures like palaces. Here are 7 digital reconstruction of once-incredible castles around the world.
17:00
12 Beautiful Tourist Destinations in POLAND
From the nature of the Tatra Mountains to the magical Ksiaz Castle, this video will walk you through 12 of the most noteworthy places to visit in Poland.
4:03
Bulgaria's Second City Is World Famous & You Can See Why
Plovdiv is Bulgaria's second city, and happens to be one of the oldest cities in the whole of Europe. Explore it in this stunning 4K drone video.
Stunning Mountain Views Everyone Must See But Few Can
Reaching the peaks of these 10 mountain trails is only for experienced hikers, though we all can appreciate their beauty!
Paradise on Earth: The World's Most Stunning Oases
There's nothing quite like coming across a glistening body of water in the middle of a scorching hot desert, as these 8 stunning oases prove.
Comparing the Best Beaches in the USA
Whether you're chasing consistent sunny days or seeking prime surfing spots, this guide pinpoints exactly where you'll find America's best beaches.
These Uncommon Travel Words Have Such Beautiful Meanings!
Describe your past and present travels using these unusual travel words from around the world.
Cheers! 8 European Brews All Beer-Lovers Need to Taste
The most noteworthy European beers, what makes them special, and what food goes great with them
12:07
Windsor Castle - a Must See Travel Destination
This video will take you on a tour of Windsor Castle, the Queen's Royal Residence, and Her Majesty's real home!
13 Places in the Netherlands to Get You Out Of Amsterdam
The Netherlands are full of amazing things to do and see. Here are 13 destinations to get you out of the Dutch capital and discover the real country.
15 Magnificent Royal Residences From All Around the World
In this article, we’ll show you 15 of the most magnificent and extravagant royal palaces around the world, many of which are open to visitors
How to Plan a Perfect Family Vacation in Thailand!
Plan the perfect two-week family vacation in wonderful Thailand.
13:40
Inside the Food Culture of the World’s Happiest Nation
Here’s a look at what people in Bhutan eat and the stories behind their meals.
Here's Why You Should Visit Wales at Least Once
Though the UK is world famous as a travel destination, few people ever mention of Wales. These 20 pictures of its great coast will show you what you're missing.
Travel Guide: 9 Terrific Places to Visit in Northern India
If you've never been exposed to this part of India, here are 9 places that will make you see exactly what we're talking about.
This Landlocked Eastern European Country Will Surprise You
Many people have never even heard of Moldova, but this landlocked Eastern European republic has much to offer. Here are the top 10 places to visit in Moldova.
12 Sites You Need To See If You Ever Visit Warsaw, Poland!
Warsaw, the capital of Poland offers an almost confusing abundance of beautiful attractions. The following guide will recommend the best 12!
Travel Guide to Madrid: The 12 Most Recommended Sites
Bustling Spain is home to some of the most impressive sites in Europe, and many of them are in its capital, Madrid...
25:56
A First Class Train Ride Through the Australian Outback
Let's hop aboard the Ghan and explore Australia like never before!
26:27
The Mysteries of Akkad and Other Lost Biblical Cities
Can we really find the lost Biblical cities?
5:06
When Trains Sell Chickens: The Bizarre Story of Chiggen
This "Chiggen” was one of the most unusual trains in history. It was built for one job—sell chicken!
8:11
A Gorgeous Place: See The Green of Jiufen, Taiwan
Taste a bit of the magic in this Taiwanese town in this gorgeous video shot by drone.
13:07
5 Unusual Foods of the World You Should Try At Least Once
Tickle your taste buds with these incredibly unusual foods from around the world.
Discover Germany's Hidden Gems With This Travel Guide
Here are 10 of Germany's hidden gems that many Germans have probably never visited!
10:06
10 Classic House Designs You Won’t See Built Today
These old house styles have faded from modern construction but remain a fascinating part of architectural history.
Secret Holland: 10 Towns Really Worth a Visit
The Netherlands is considered one of the most beloved countries in Western Europe, but to get to know it well, visit these 10 villages and towns.
4:01
WATCH: It's Time to Be Staggered by Germany's Beauty
Germany is often thought of in terms of its past, but it's an amazing place to visit in the present. This truly stunning land will enchant you. Take a look.
These Photos of Scotland at Night Will Blow You Away!
If you think Scotland is beautiful in the daylight, just wait until the sun goes down! Check out these brilliant photos that'll leave you speechless.
6:17
This Ancient Tool is Japan’s Secret to Sharper Memory
Abacus, the ancient calculation tool, is used in Japan to help improve cognitive memory. But does it actually work?
10:10
Bhutan: A Picturesque Country with No Homeless People
Take a journey of the tiny and beautiful Himalayan kingdom of Bhutan that is regarded as the happiest place in the world for many reasons.
Vienna the Beautiful: 10 Sights You Have to See
Vienna is the political, cultural and economic center of Austria, and it's thousand-year history can still be seen today ...
15 Breathtaking Wonders of Nature You Probably Don’t Know
These 15 travel destinations may not be the most well known, but the incredible beauty in these places is definitely worth a peek
To enable your Ad-Free Subscription, please fill the fields below
Your subscription was successful, now you can enjoy an ad-free experience!! Note: To make sure you get no ads, please make sure to log in to your account. If you are logged in already, then refresh the page. The subscription can be cancelled at any time.