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Now That's Creative - Terrific!

Outdoor advertising presents limitless options and approaches for advertisers to reach their audience. But with hundreds of brands and billboards competing with each other to draw consumer’s attention, getting noticed in a busy street isn’t easy. This is where size as well as creativity counts. Here are some huge outdoor advertisements on building facades that caught our attention. On first look, this looks like an ad for paint, but actually it is one from Nationwide Insurance.

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To promote the brand image and preference for Axe, female students' dormitory was wrapped in the shape of a calendar to demonstrate that a new female can be met on a daily basis.

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creative adverts

 

To promote Allstate auto insurance, an actual car was placed on the edge of the parking garage in Marina Towers, a famous landmark in the center of downtown Chicago.

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The idea of Anando Milk Building Ad was to encourage kids to drink more milk by exaggerating the benefits of milk by almost giving them superhuman powers. This was achieved by using a billboard, amidst a prominent building which created an illusion as if the child was pushing a part of the building with just his To demonstrate Pantene's claim of "really strong hair", three Rapunzel-style stunts were staged in downtown Toronto for two days, where live male climbers went up over three different oversized ponytails.

creative adverts
 
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Submitted by: Dana Angloa

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